Being Disruptive in the New Jungle
Dr. Orit Wolf
In a post -Corona world nothing will be the same.
The rules are changing. We feel it, although we can’t quite admit it to ourselves just yet.
Those who will survive in the market will be the ones who will leave a mark – a personal mark!
But how? How can we clearly and accurately find our personal mark? How can we differentiate our marketing methods from those used by others? What risks are we taking by being unique and breaking the rules? And most importantly- how can we NOT sell “PRODUCTS” but rather sell VALUES?
Clearly defined values are a prerequisite for attaining success. It is not a question of how much content we may have, not a question of what we are selling, but rather what are the inner values that our service brings to this new business arena.
This session will reveal highly practical strategies that will enable us to discover our core values and intelligently express them to the right audience.
However, be advised that we will be breaking paradigms, questioning our habits and taking risks. So forget about your “comfort zone”!
This will be a somewhat provocative session conducted by Innovation and Creative, Career & Marketing Mentor- Dr. Orit Wolf, who is also an international concert pianist. She brings to the table her vast work experience with over 80 global organizations, as well as fascinating metaphors from the world of music.
This is a powerful session that will provide practical tools for making our strong and personal mark in a post – Corona world.
Dr. Orit Wolf
Orit wolf possess a unique set of skills. She is an acclaimed international concert pianist, executive mentor, senior lecturer and expert business consultant in the area of innovative thinking and creative marketing.
By the age of 23 she had already acquired three summa cum laude degrees from Tel Aviv University, Boston University, and the Royal Academy of Music, winning numerous international awards.
She was then offered teaching positions at Leeds University, Tel Aviv University, Lahav Business School and the Shenkar Institute. Wolf lectures in music and management, creative marketing and interpersonal communication both in Israel and abroad.
Her vast exposure to varied audiences and her unique vitality have made her one of the most sought after lecturers in her fields. Her projects in innovation and creative marketing have won numerous prizes of distinction for their originality. In 1999 she founded Creative Business Solutions, supplying consulting services to a variety of international firms both in developing products and in building innovative marketing systems (selected customers are IBM, ZIM, Master Card, Visa, Motorola, NDS, Cisco, Veraz, HP, Halma, Teva, FERRING, ECI, ELY LILLY, EDS, FedEx, Flying Cargo, Verint, Orange, Team, Matrix, DELL, IDI Insurance and Strauss).
In 2010 THE MARKER financial magazine chose her as one of the most influential personas of the year. Based in Israel, she divides her time between a demanding concert career, conducting master classes worldwide, as well as being an active guest lecturer and mentor for leaders. (you can see her international TED lecture: Play the Key Note of your Life https://www.youtube.com/watch?v=BYa0-_Dg7LE). Since 2017, she teaches Leadership for Stage Performers at the Royal Academy of Music, London. In 2018 she received the Rosenblum Prize for Outstanding Artist and is currently writing a book “The Language of the Creative Mind”.